How Low-Code Platforms Can Benefit Your Business

Growth & Marketing
Benjamin Kinnett
October 22, 2021
1:57 am

All businesses need to increase their  profitability. The best way to do so is to improve their customer experience. It requires you - the owner, to have a website or app that is up to date with modern standards. Keeping your product updated requires a lot of resources that many small businesses don’t have. However, you can save resources and still create a modern app. How? By using low-code platforms.

What Is the Definition of low-code?

A low-code platform is a software development product that requires little to no coding to create applications. It uses a visual designer with simple drag and drop features and if-then conditions instead of programming languages. You don’t need to have any coding experience since the visual interface lets you create mobile and business applications and websites.

Both big and small businesses are implementing low-code platforms to build apps of varying complexity that help them automate processes and meet business demands.

That's why low-code platform adoption is growing fast. According to Gartner, the worldwide low-code market is expected to increase by 23% in 2021.

What Does low-code Do?

Low-code platforms are making it easier for both professional and non-professional users to automate processes. Using visual interfaces, managers, marketers, and other employees can develop the automation they need.

You can develop apps that increase efficiency, for example, computerizing manual and paper-based processes. You can also use them to modernize legacy systems, helping your small business migrate to the cloud or support the use of newer technology, e.g., Artificial intelligence.

Small businesses can use these platforms to create customer engagement apps and internal apps used by workers and business partners.

Benefits of low-code

Faster Application Development and Time to Market

Due to their rich ecosystem of visual builders, templates, and ready-to-use code snippets, Low-code platforms efficiently help you create new applications. This, in turn, makes it easier to roll out the said applications faster.

Reduced Cost

Since Low-code requires little programming expertise, businesses don’t have to hire IT experts to help them create apps. This minimizes resources and cuts the IT backlog.

Improved Customer Experience

The internet has made customer expectations to be higher than ever. Low-code platforms enable you to adapt to the market changes through the fast creation of up-to-date apps. For example, if you have a consulting business, you can easily create an app that lets potential clients schedule a meeting with you. This helps you save costs, and you get an up-to-date app that your clients will enjoy using.


Most common code platforms have advanced security features such as access control, threat assessment, and admin tools to help you configure and monitor system security. They also ensure that they follow industry best practices to protect user data and applications.

Reduced Over Reliance on Third-party Apps

Most businesses require custom solutions for applications. This causes IT departments to be overwhelmed, forcing them to look for third-party apps outside their IT infrastructure. But with low-code solutions, businesses can design their custom apps without turning to IT, eliminating the reliance on risky third-party applications.

Most small businesses use expensive third-party apps such as invoice applications that don’t capture what their business entails. Low-code platforms can help them reduce their reliance on third-party apps.

Increased Business and IT Collaboration

Automating business operations needs to be cost-effective and timely. This means that businesses need to eliminate IT gaps using existing IT resources. Low-code platforms empower any user within an organization to use the same development language to create apps. Due to using the same platform, there is cohesion and collaboration across the business.

Boosts Digital Transformation

Automating processes to keep up with modern demands is critical for any business that wants to remain in business. Low-code platforms provide small businesses with the ability to accelerate their transformation and adaptation. A local business, for example, a bakery, can digitize their business model by taking advantage of low-code platforms to create an ordering app that lets clients order their meals.

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